David Zalik saw an opportunity when the housing market evolved. He became the handyman’s helper, offering small lines of credit to finish renovations. This is the main focus of his company called Greensky Credit, a company is backed by many larger banks but only collects a small fee on their behalf.
As part of an immigrant family, David Zalik himself took opportunities when they were presented. At age 13, he enrolled in Auburn college where his dad taught mathematics. Having the entrepreneurial spirit early, he then left college and developed a computer-assembly company called MicroTech. He was able to sell this company for a few million dollars at age 22.
When he moved to Atlanta, he tried to take advantage of the newly developing dot-com industry but developing a website consulting company for real estate. However, he was caught in the bubble. He tried again with developing Rockbridge Commerical Bank, but it also eventually failed. It was with the combined experience of real estate, technology, and banking that he came up with the idea of Greensky Credit. The name of the company was chosen because the color green is synonymous with growth.
Greensky Credit started out by partnering with home improvement suppliers such as Home Depot and Benjamin Moore. Zalik then partnered with Robert Sheft and then targeted small business owners to offer lines of credit that were more personable than larger banks. This type of financing is ideal for handymen or salesman that can offer credit to help close their deal with a streamlined approval process. Since these professionals were selling the product directly to the consumer, alike can save on marketing costs.
Nowadays, Greensky Credit is looking into branching in two other lines of funding, such as medical procedures. For example, pet owners could get help to pay for large veterinary costs. Nevertheless, David Zalik is determined to grow the company while focused on helping people finance their next steps in life.