The Academy of Art University is known for its absolute effort toward revamping the future of fashion. Academy of Art University has produced some talented individuals who can leverage their skills with the aim of defining what the ideal future of fashion is composed of. It is one learning institution that uses its resources to augment the innate skills that the learners have so that they can use it not only to gain fame but to touch lives. The past graduates on September 9, 2017, came together to create collections that no one has ever imagined of; it is such an honour to produce such skills in the modern world, that could be what the institution feels at the moment.
About Academy of Art University
The Academy of Art University (https://www.niche.com/colleges/academy-of-art-university/) was formerly known as the Academy of Art College. It is located in San Francisco; privately owned for-profit art school. The key founder of Academy of Art University was known as Richard S. Stephens. Richard found the academy in 1929 with the aim of embracing arts in the US community and supplying students with knowledge that they need to augment their innate skills. The institution currently has more than 283 educators, alongside 1154 who are part-time teachers. The total population of the learners in the University is approximated to be at least 12,600, according to 2017 statistics. Currently, Academy of Art University is known to be the biggest privately owned learning institutions based in San Francisco. The main campus of the institution is located in new Montgomery Street in the South of Market District.
Everything that humans do revolve around art and that is why it is an essential part of life. The Academy of Art University uses the modern learning materials to ensure that the learners have the best knowledge that they can use to make the best items. Technology is one of the components that are used to meet the standards expected of the clients and even the audience. The Academy has realized that by providing the best concepts to the modern learners, there is an impact on the future of fashion, and that is the most important thing. It is obvious that Academy of Art University is trying to influence positively, the way in which people perceive the modern arts.
Fabletics is the recently founded online sportswear company. This company was founded in July 2013 by Adam Goldenberg, Don Ressler and actress, Kate Hudson. They started off by selling athletic wear and accessories, or what they like to call, “athleisure.” They then added dresses and swimwear to broaden their inventory. In only three years, Fabletics has become a $250 million business.
Kate Hudson’s Fabletics is out-growing Amazon. Amazon controls 20 percent of the fashion e-commerce market and due to the growing popularity of Fabletics, the business could override Amazon’s fashion market. The main reasoning for Fabletics success is due to their membership process. They were able to increase profits year after year by offering a special membership. This membership is free, and then each following month you will be given “new looks.” By the 5th day of the month, you decide whether you want to shop or skip. If you skip, you get charged $50 and it turns into a store credit that you can use at any time. It is due to their smart business tactics that they have become the successful business they are today.
Typically when you want a great product, you get the “name brand” product. For example, this would be like getting a pair of Nike’s over a Walmart shoe brand. The more expensive product is thought to be more durable. As times are changing economically, this is no longer the case. There are a lot more aspects put into buyer loyalty today. Some of those things include: Fabletics has reached its success by achieving an all around great company. They have gained brand recognition, by their advertising. There are many commercials and other ads for Fabletics. They also continuously have great deals and sales. They have also succeeded in having their own exclusive design. They create fashion forward clothing and accessories that are intriguing.
Customer service experience
Their recognition of the changing economic system has made them victoriously find success. Having that personal customer relationship is what brings you loyal customers. They have achieved this in various ways, one being by Kate Hudson relating to or reaching the customers personally. Often times Kate will record videos of the products, or even wearing the products. This business tactic raises the reliability people can have on the company. They have made ground-breaking lead way into the economic culture.
Amazon has been so far ahead in the e-commerce apparel market that they command 20 percent of the sales and the rest of the retailers are fighting for crumbs. Make no mistake about it, this is a highly competitive niche, and when one company has a fifth of all the sales, it can be a challenge to catch them. Don’t tell that to Kate Hudson’s Fabletics, who have been chipping away at that lead for years, and have managed to pass $250 million in sales in the process. Kate Hudson’s Fabletics is growing at a steady rate, and Amazon may not enjoy that huge cushion they have in years past.
Hudson was asked to discuss her athleisure brand and why women are so drawn to her company, the answer might surprise many. The basics of the success of Kate Hudson’s Fabletics comes down to a sales process known as reverse showrooming and her rewarding membership plan. To see these process in action, we only need to head to Kate Hudson’s Fabletics stores at the mall, where women are piling into the stores to get their free membership, take the Fabletics Lifestyle Quiz, do a little window-shopping, and try on as many pieces of active-wear and workout apparel as they like. Never are these customers pressured by sales associates, the atmosphere is fun and relaxing.
The success of the Fabletics company really moves into motion when you see what happens online. Every piece of workout apparel or active-wear that was tried on while in the mall will be automatically added to the e-commerce site. This means that when these consumers eventually have the time to shop online, all their choices are sitting there waiting for them. There is no guessing or hesitation about the sizes any longer, so these women go crazy and buy colors and style they are drawn to that may not have been available at the retail stores.
In addition to the shopping convenience of buying online, the Fabletics membership provides these women with free shipping for their online orders, discounted pricing on many of those active-wear pieces, and even the assistance of a Fabletics personal shopper. The secret to the ultimate success of this company comes down to the way women are treated when shopping. This pampering that goes on here at Fabletics has a direct impact on how well the sales of this company have exploded over the years.